
WHO WE ARE
Subscription businesses face a paradox: as you scale, maintaining the personal touch that builds loyalty becomes exponentially harder and more expensive.
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Next Shore Advisors solves this challenge. We're a boutique consulting firm that specializes in transforming customer support operations for subscription-driven companies - from streaming platforms and gaming services to travel apps and digital media brands.
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Our approach is strategic, not tactical. We redesign your entire support ecosystem to be more intelligent, more efficient, and more customer-centric. By refining processes, unifying fragmented systems, and integrating AI where it creates real value, we help you reduce costs while delivering the exceptional experience that turns subscribers into advocates.
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With decades of experience leading global support transformations for industry leaders, we understand your challenges and we know how to solve them.
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OUR PHILOSOPHY
We believe the best subscriber experiences come from balancing efficiency with empathy:
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Scale with intelligence - AI and automation streamline support without compromising quality.
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Earn loyalty through service - Every interaction is an opportunity to reduce churn and build trust.
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Human + AI > AI alone - Technology should empower teams and make service more personal.
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WHO WE WORK WITH
We partner with organizations where subscriber retention and loyalty are critical:
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Media & Entertainment - Streaming platforms and content providers
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Gaming - Platforms with large player communities
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Travel & Hospitality - Subscription and loyalty-driven services
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Digital Services & SaaS - Businesses scaling global customer operations
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Ready to reduce costs, scale support, and keep customers loyal?
Let's design the next era of support together.
MEET OUR FOUNDER
Annabel Fuller has spent her career building and transforming customer service for some of the world’s most recognized brands. With over 20 years of experience in the media and entertainment industry, most recently as Vice President of Customer Care for Paramount Streaming, she has consistently delivered results that reduce costs, scale support, and earn customer loyalty.
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Operational efficiency - Introduced AI-powered solutions that reduced live-agent demand by 40% and after-call work by 20%.
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Performance gains - Delivered an 80% reduction in response times, a +3 point lift in NPS, and a $1.25M swing from projected deficit to surplus through improved demand planning and workforce optimization.
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Seamless integrations - Guided the merger of Showtime and Paramount+ support operations, consolidating teams, processes, and systems while maintaining subscriber trust.
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Annabel has been recognized as a Reuters CX Leader of the Year Finalist (2024), earned her MIT certification in Applied Generative AI, and frequently speaks on how organizations can scale service operations intelligently.
